Softlips: PURE Pomegranate

I have to say, organic is in. Softlips has a new PURE line, with two new flavors; Pomegranate and Honeydew. I scooped this up a few months ago in Target.

Look/First Impressions: The first thing I noticed was the USDA certified organic stamp. I'm impressed with anyone who goes to the trouble to get certified organic, or use certified organic ingredients. Speaking of ingredients, this only contains a few vegetable oils, shea butter, bees wax and vitamin E. I subscribe to the philosophy that simple is better, so I'm on board with this lip balm. Of course it comes in the signature Softlips skinny tube (.07 OZ), which is about half of a regular-sized tube. Unfortuantely its not half the price.

Smell/Taste: This balm doesn't really have a distinct smell. It has a very minimal sweet scent, and no flavor at all.

Feel: As neat as the skinny tube looks, its performance is an utter failure. It takes forever to get my lips coated with this stuff! When I apply this balm, I feel like a little kid with a crayon, "scribbling" on my lips. However, its nice once applied. The formula is a good consistency, not too thick or thin, and feels silky when I press my lips together. Even after the balm begins to soak in, the silky feeling remains. I kinda missed the cool menthol feeling of other Softlips products.

Overall: This was a good buy, and I was happy enough with it to buy the Honeydew Flavor as well. Yet, I really dislike the size of the stick. Its too skinny to be practical, and sometimes the "roll down" feature doesn't work. 4.1 out of 5 Stars. (website)